“Run With The Bull” Brings Company’s Iconic Bull to Life; Aligns With Multi-Year Growth Plan
TROY, Mich. (Oct. 3, 2016) - Meritor, Inc. (NYSE: MTOR) today announced the launch of its new brand identity “Run With The Bull,” which reinforces the company’s increased emphasis on sustainable growth.
“As we begin our M2019 strategic business plan, our new brand identity celebrates Meritor’s leadership in the commercial transportation industry, reinforces our focus on developing a historic number of innovative products and underscores our dedication to exceptional service and support,” said Jay Craig, CEO and president of Meritor.
For more than one hundred years, Meritor has been a respected partner in developing products and technology that keep the commercial trucking and heavy equipment industries moving, according to Craig.
This new identity brings Meritor’s iconic bull to life and symbolizes strength, dependability, innovation and agility – qualities Meritor is committed to delivering to its customers. The new bull imagery will be an integral part of Meritor’s brand and will be used for all product lines and customer segments worldwide.
The introduction of “Run With The Bull” coincides with the launch of Meritor’s M2019 multi-year strategic plan. M2019 focuses on driving growth and creating value through
customer-focused initiatives and bringing innovative and forward-thinking products and services to market.
Over the past three years, Meritor has been working with customers to develop products the market is looking for rather than creating solutions in need of a market. In that time, Meritor has led a product development resurgence, doubling the number of new product launches – with plans to increase these levels over the next three years.
The “Run With The Bull” identity will be visible in Meritor’s advertising, trade show displays and literature and is the focal point of its new 70,000-square-foot Meritor Global Technical Center at its Troy, Michigan headquarters.
Meritor, Inc. is a leading global supplier of drivetrain, mobility, braking and aftermarket solutions for commercial vehicle and industrial markets. With more than a 100-year legacy of providing innovative products that offer superior performance, efficiency and reliability, the company serves commercial truck, trailer, off-highway, defense, specialty and aftermarket customers around the world. Meritor is based in Troy, Mich., United States, and is made up of approximately 8,400 diverse employees who apply their knowledge and skills in manufacturing facilities, engineering centers, joint ventures, distribution centers and global offices in 19 countries. Meritor common stock is traded on the New York Stock Exchange under the ticker symbol MTOR.